I highly recommend Erica as a world class facilitator. She brings wisdom, perspective, and a master’s touch to the entire lifecycle of strategic workshops from planning through execution and ensuring detailed follow-up. She is a delight to work with and an asset to the session.

Mike Kilbane | Chief Transformation Officer, Benevity

I would also recommend you connect with Erica if you simply want to facilitate a group of people to come to a collective conclusion that makes a lot of sense. I’ve worked with Erica on many occasions, as a client and a partner and I will tell you her calm demeanour in group settings is very valuable. She is insightful, strategic, funny and relentless in the pursuit of the challenge put in front of her.

Jim Button | Co-founder, Village Brewery and Writer, Gather with Jim

She’s skilled at getting to the heart of a question, while brokering peace among disparate groups through a focus on mutual goals and data-backed insights. While adept at facilitating design sprints, the depth of Erica’s skillset has been most apparent in her work to facilitate broader strategy initiatives. Her approach instilled trust among the team and with leadership. Most of all, I enjoy working with Erica - always feeling as though I have a thoughtful leader in my corner whom I trust to point out my blind spots and help steer our initiatives toward success.

Cassondra Dickin | Strategic Marketing Manager, DIRTT

She led us through tough topics with grace, captured more detail than we could have imagined, and went above and beyond in her report back to us.

Parker Chapple | Executive Director, Calgary Pride

I worked with Erica from Good Seed on a number of projects. She’s great at defining audiences, needs, emotive states, customer journeys as well as working with business stakeholders to define clear objectives and involve them in the process.”

Jason Holley | General Manager, Daughter Creative