Erica is a thoughtful and collaborative facilitator. She brings long-term perspective and a strategic mindset, with an ability to pivot in the moment as a quick thinker.

She’s skilled at getting to the heart of a question, while brokering peace among disparate groups through a focus on mutual goals and data-backed insights. While adept at facilitating design sprints, the depth of Erica’s skillset has been most apparent in her work to facilitate broader strategy initiatives. Her approach instilled trust among the team and with leadership. Most of all, I enjoy working with Erica - always feeling as though I have a thoughtful leader in my corner whom I trust to point out my blind spots and help steer our initiatives toward success.

Cassondra Dickin| Strategic Marketing Manager, DIRTT

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If you have a big complex challenge to solve with respect to a user experience or a customer journey then I suggest you connect with Erica.

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Erica from Good Seed facilitated a strategic planning session for Calgary Pride, which included a number of highly diverse (and pretty punchy) participants.