Dynamic Word Change Example

With Good Seed your next

is sure to flourish

Offering team facilitation and design strategy advisory services, Erica at Good Seed is your guide to intentional collaboration that seeds real change. 

Leveraging two decades of experience at the intersection of design thinking, strategy, and collaboration, Erica has a toolbox full of frameworks and activities to facilitate all kinds of group conversations.

Attuned to the needs of the group, Erica is adept at creating and holding safe spaces for inclusive conversations. She’ll ensure alignment on goals and desired outcomes, design and lead custom experiences that keep everyone engaged, and ensure the conversation stays on track. Where appropriate, Erica loves to incorporate active conversations, connections with nature, and a sense of play into her sessions.

Erica is experienced at knowing when and how to engage perspectives from a broader ecosystem into strategic initiatives, and is well-versed in community consultation and contributor management. She also works in partnership with a curated collective of specialized practitioners to deliver transformative, hands-on learning experiences to grow better leaders, improve organizational culture, and beyond.

With Erica as your guide, you and your team will be free to engage deeply and maximize your participation in group conversations, rather than worrying about the agenda. Her engaging, hands-on approach to experience design means your team will actively converge around a common vision and plan while building trust and connection.

Erica thrives on guiding teams to ideate and implement innovative, impactful strategies with the hope of improving her community, one good seed at a time.

Collaborators include

  • I highly recommend Erica as a world-class facilitator.

    She brings wisdom, perspective, and a master’s touch to the entire lifecycle of strategic workshops from planning through execution and ensuring detailed follow-up. She is a delight to work with and an asset to the session.

    Mike Kilbane | Chief Transformation Officer, Benevity

  • Erica shines when things are tricky and complicated.

    She’s a great listener and has a unique ability to cut through the clutter in a conversation and hear and respond to what people are really asking for.

    Lisa Gibbs | Destination & Retail Marketing Strategy Manager, WestJet

  • Erica is a thoughtful and collaborative facilitator. With her strategic mindset, she balances long-term perspective with quick thinking and an ability to pivot in the moment.

    She’s skilled at getting to the heart of a question, while brokering peace among disparate groups through a focus on mutual goals and data-backed insights. Her approach instilled trust among the team and with leadership. Most of all, I enjoy working with Erica - always feeling as though I have a thoughtful leader in my corner whom I trust to point out my blind spots and help steer our initiatives toward success.

    - Cassondra Dickin | Director of Marketing at Orennia

  • If you have a big complex challenge to solve then I suggest you connect with Erica.

    I would also recommend you connect with Erica if you simply want to facilitate a group of people to come to a collective conclusion that makes a lot of sense. I’ve worked with Erica on many occasions, as a client and a partner and I will tell you her calm demeanour in group settings is very valuable. She is insightful, strategic, funny and relentless in the pursuit of the challenge put in front of her.

    Jim Button | dearly missed Community Builder and Friend Collector

  • Through the community consultation phase of the work, Erica listened with empathy and was able to synthesize a great deal of complex information into a clearly thought-through report and recommendations.

    She facilitated three co-creative workshops with flexibility and poise. Throughout the project, Erica was fun to work with and became a trusted advisor to the team. I would recommend her to any of my contacts who has a difficult strategic problem to solve.

    James Gamage | Director Innovation and The Social Impact Lab, United Way of Calgary and Area

A great harvest starts with a good seed.

Through facilitated conversations, strategic advisory services, and hands-on group learning experiences, Erica at Good Seed empowers teams to break down silos, build their collective intelligence, and work more effectively, collaboratively, and creatively together.

Let’s get our hands dirty.